Privacy policy

Last updated: January 2026

This website is operated by WHAT THE FUCK NOW? through wtfnow.wtf (“we”, “us”, or “our”). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, and your rights.

Information We Collect

When you visit this site or make a purchase, we may collect personal information including:

  • Name

  • Email address

  • Billing address

  • Payment information (processed securely by Shopify and its payment providers)

  • Device, browser, and usage data for site functionality and analytics

We only collect information that is necessary to operate and improve this site.

How We Use Your Information

We use your information to:

  • Process and fulfill digital purchases

  • Deliver purchased products

  • Send transactional emails related to your order

  • Maintain, secure, and improve site performance

  • Comply with legal obligations

We do not sell or rent your personal information.

Emails

If you make a purchase, you may receive transactional emails related to your order. You will not be added to any marketing list unless you explicitly opt in.

You may unsubscribe from marketing emails at any time.

Payments

All payments are processed securely through Shopify and its payment providers. We do not store or have access to your full credit card details.

Cookies & Analytics

This website may use cookies and standard Shopify analytics tools to understand site traffic and improve performance.

You can disable cookies in your browser settings, though certain features of the site may not function properly.

Third-Party Services

We share limited information with trusted third-party services necessary to operate this website, including:

  • Shopify (hosting and checkout)

  • Payment processors

  • Analytics providers

These providers only receive the information required to perform their function.

Your Rights

Depending on your location (including Canada, the United States, or the European Union), you may have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate data

  • Request deletion of your personal data

To make a request, contact us at:
notes@wtfnow.wtf

Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised date.

Contact

If you have questions about this Privacy Policy, contact:
notes@wtfnow.wtf